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How Email Signatures Encourage Website Traffic

Posted on March 1, 2012 at 10:50 AM

It’s become apparent of late how a simple action can send valuable traffic to one’s website. It’s simple, it’s quick; it’s signing off your email with your own domain name and/or link.

Using your signature at the end of your emails seems to drive oodles of curious recipients to your site - the lure of a clickable link demanding their attention just seems too interesting to ignore and is likely to yield wonderful results. Just think how many virals you forward for instance - how many times your site address will appear not only to your contacts but to their contacts too, and theirs and so on.

With trackers working on my own site I can see exactly where my visitors have come from and how they got there, and since adding my signature it’s obvious where the surge of traffic has come from.

It has also provided me with useful feedback from these clickers, and while disappointing to learn that friends who promised to take a look previously, actually did no such thing, choosing to forget all about the verbal promise but heading straight there once it is in front of them. Yey!

Freelance Proofreading - www.ultimateproof.webs.com

Unleashing The Author Within

Posted on February 22, 2012 at 10:15 AM

So you want to be a writer but think you don’t have what it takes? Think again.

Every single one of us has the potential nowadays to publish our own story, whether that be fiction or real life itself. Simply being alive gives us many of the elements needed to fulfil the literacy passion that lies beneath; you’ve been unfortunate to lose a loved one right? You’ve suffered a life changing illness yes? You’ve overcome adversity? You’re a parent, a boss, supporter of a charity. All the requirements you need to get yourself heard.

With the rise of the Internet, it’s so easy to become an author. In one click we can post a blog*, offer our expertise, join a forum and review. With today’s technology such as Amazon’s Kindle, any one of us can write a book! And get paid for it! And that means you! All you need to do is type ‘get paid to write’ into any search engine to get yourself started.

The other side of profiteering is the idea that support can be offered to others who may desperately need help from ‘someone who’s been there’, where writing becomes useful, justified and even therapeutic, allowing you yourself to find solace in your own woes; slaying the fears that may once have held you back or stopped you living.

A big demand for good old fashioned writing awaits us. Possessing an aptitude for good grammar is very refreshing in the day where text and street talk seems to have sadly taken over.

Hobby writers have been known to become mega successful literati, so who’s to say that beekeeping hobby of yours can’t fund your next mediterranean adventure? (Don’t forget to take a notepad for jotting down those ideas for the next instalment of factual publishing – they can disappear as quickly as they arrived!).

Freelance Proofreading - www.ultimateproof.webs.com

Flattery In The Form Of Plagiarism

Posted on February 20, 2012 at 10:45 AM

About a year ago whilst browsing online at proofreading ‘stuff’ I came across a fellow proofreader’s website - a website that professed to deliver meticulous proofreading skills. I sat in amazement as I tripped over literary error after error, mentally picking up each one and rolling my eyes at it in disbelief.

Now we all make mistakes and even proofreaders are not infallible but jeez! And it is a truism that none of us can proofread our own words as the brain reads what it expects to see but c’mon!! Final checks before publishing are relatively easy to organise for even the most average human being especially one who emphasises the attribute of being extremely conscientious at all times. One who promises to look after your very own reputation. OMG as they say!

I pondered for many an hour as to whether I should point out his errors. He indeed claimed to be a self-publishing author, would it in fact benefit him as well as me?

So I did it. I emailed him and directed him to the big bloopers he had made, in a polite manner of course. We are trained not to, but what the hell, this could mean business for me.

The next day I visited his website. The errors I had told him about had been edited but the whole site was a mess with more spelling mistakes introduced, paragraphs inconsistently lined up, repetitions, odd letters just hanging there, fonts that didn’t match.

I then flicked through his other pages and to my amazement he had added a ‘What I Will Do’ section, this section was 99% of my own work and a page that was evident on my own site. Only a few words including fees had been changed after obviously completely copying it from me.

How did one feel after seeing this? Damn disgusted let me tell you. Ripped off and upset that someone could just take my own original ideas and use them without a single moral hesitation.

Three days later? Flattered and very smug. Had my writing indeed been so yummy that someone thought it good enough to be used on their own web page?

Too bloody right!

Freelance Proofreading - www.ultimateproof.webs.com

Proofreading - Ethics & Etiquette

Posted on December 31, 2011 at 11:40 AM

Being a proofreader is very rewarding but having a trained eye is not without its problems believe me. It’s extremely difficult to switch off from the job & not everyone welcomes you pointing out their boo-boos especially when you haven’t been asked to!

This is the issue I struggle with most.

Should I mention they have a whopping great misspelling amongst their literature? It’s what I do after all. If I was leaving a public loo with my skirt tucked in my knickers surely I would want a kind soul to bring it to my attention?!

Indeed, but we are trained to leave well alone unless specifically hired (or at least I was) with the cautionary note that you will not be thanked for your intervention & may come across as a sanctimonious, self-righteous stalwart.

The thing is, if a being is a poor speller who has never been righted, how will he or she ever know it is happening? Shame because bad writing can cost your business leaving your reputation looking shabby, unprofessional & encouraging potential clients to go elsewhere.

We live & learn.

My preference these days is to place one hand firmly over the mouth & clench teeth biting down like you’ve never bitten before. Ideally this will be carried out away from the client committing crimes against grammar & followed by a count to ten.

If you would like a free, no obligation report on your writing, contact me for details via the contact page.

Freelance Proofreading - www.ultimateproof.webs.com

Bad Publicity Is Good Publicity

Posted on December 19, 2011 at 1:10 PM

Being dissed by a competing business can be an upsetting thing especially when it’s in the public glare & available for all to see. With the rise of the blog & social media platforms anyone can publish anything in just one click, demeaning your hard earned reputation in a flash.

Or can it..?

I have often wondered at the oxymoronic phrase ‘bad publicity is good publicity’ so many times but I started to understand the world in a different light especially where business is concerned. It’s dog-eat-dog out there but derogatory remarks about your business can be turned around effectively, using this publicity to your advantage.

Your sparring partner has just catapulted your brand into the headlines for free, making themselves look petty & unprofessional to potential clients – oh dear. Bullying tactics are never attractive & could offer us reason to assume their own company & reputation is not as productive as they make out. Idle hands can produce the most imaginative gossip after all. Is a CEO who has time to make slanderous remarks about others really as busy as he would make out? Are they simply bolstering their own ego, boosting their own self-assuring image? A good line in sabotage suggests this commercial predator thinks you have something good. Be flattered. Be very flattered.

Don’t retaliate just yet. Sit back, chew the fat & reflect. Let’s tickle this slayer’s balls for a while yet. Situations often appear far better in the morning & put you in a superior position giving you the opportunity to deliver a constructive argument once you have secured the facts. Unsubstantiated jibes at this point would just be foolish – this is not a playground children!

Debate is healthy; thrashing the issue out whilst remaining dignified denotes an inquisitive, mature mind that strives for perfection – wouldn’t you want this company to work for you?

Traits like this may be what your opponent looks for in his own crew – he may just pay good for the pragmatic you to project his company!

Remember to say thank you for placing you in the spotlight – Google would have charged £££s for this kind of advertising! I could never have done it without you!

This blog was actually constructed after a competitor criticised my own skills (or he wrongly thought he had) but the fact that you are reading this now shows exactly how you can steer the negatives to your own business’s brilliant advantage...& landing page.

Freelance Proofreading - www.ultimateproof.webs.com


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