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How Email Signatures Encourage Website Traffic

Posted on March 1, 2012 at 10:50 AM

It’s become apparent of late how a simple action can send valuable traffic to one’s website. It’s simple, it’s quick; it’s signing off your email with your own domain name and/or link.

Using your signature at the end of your emails seems to drive oodles of curious recipients to your site - the lure of a clickable link demanding their attention just seems too interesting to ignore and is likely to yield wonderful results. Just think how many virals you forwa...

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Unleashing The Author Within

Posted on February 22, 2012 at 10:15 AM

So you want to be a writer but think you don’t have what it takes? Think again.

Every single one of us has the potential nowadays to publish our own story, whether that be fiction or real life itself. Simply being alive gives us many of the elements needed to fulfil the literacy passion that lies beneath; you’ve been unfortunate to lose a loved one right? You’ve suffered a life changing illness yes? You’ve overcome adversity? You’re a parent, a boss, suppo...

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Flattery In The Form Of Plagiarism

Posted on February 20, 2012 at 10:45 AM

About a year ago whilst browsing online at proofreading ‘stuff’ I came across a fellow proofreader’s website - a website that professed to deliver meticulous proofreading skills. I sat in amazement as I tripped over literary error after error, mentally picking up each one and rolling my eyes at it in disbelief.

Now we all make mistakes and even proofreaders are not infallible but jeez! And it is a truism that none of us can proofread our own words as the brain reads wh...

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Proofreading - Ethics & Etiquette

Posted on December 31, 2011 at 11:40 AM

Being a proofreader is very rewarding but having a trained eye is not without its problems believe me. It’s extremely difficult to switch off from the job & not everyone welcomes you pointing out their boo-boos especially when you haven’t been asked to!

This is the issue I struggle with most.

Should I mention they have a whopping great misspelling amongst their literature? It’s what I do after all. If I was leaving a public loo with my skirt tucked in my knic...

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Bad Publicity Is Good Publicity

Posted on December 19, 2011 at 1:10 PM

Being dissed by a competing business can be an upsetting thing especially when it’s in the public glare & available for all to see. With the rise of the blog & social media platforms anyone can publish anything in just one click, demeaning your hard earned reputation in a flash.

Or can it..?

I have often wondered at the oxymoronic phrase ‘bad publicity is good publicity’ so many times but I started to understand the world in a different light especially w...

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